This "vehicle as a platform" approach may indeed save some consumers money, particularly in the lease-heavy luxury sedan space where average ownership intervals are measured in months, not years. Also, this approach could open the door even further into letting consumers get exactly the specification they want, instead of bundling discrete options into packages in the name of streamlining manufacturing processes.
However, the potential downsides are troubling, particularly when it comes to used car sales. BMW representatives indicated that upgraded features will apply to the car, not the user, but indicated that all the details on used car sales are still being worked out. Again, there are some positives here, like being able to have a better-equipped second-hand car than the original owner, but it's hard to not see this as simply another shot of revenue for BMW in a transaction that might otherwise not involve the company at all.
If this trend in the auto industry catches on, I'll never buy a new car ever again. There's plenty of classic and slightly used cars there that doesn't have this shit.Your next BMW might only have heated seats for 3 months