That's why traditional, pre-Reagan antitrust banned "mergers to monopoly" and acquisitions of nascent competitors. Growth through acquisition means that companies succeed by having more money, not by having better products or prices. It's a winner-take-all death spiral
In other words, the only difference is enclosure: taking something from the federated, open, competitive web and sticking it inside a walled garden. It's the App Store strategy, the Facebook strategy, the AOL strategy, the MSN strategy.
The internet is running out of open, federated platforms. There's the web (those parts of it that Facebook hasn't swallowed), email (same, but Gmail), RSS, and some Fediverse tools like Mastodon.
They're like national parks, tiny preserves for the open spaces that once dominated the landscape. And like national parks, every time they are discovered to have something good, a plute comes along to enclose them and charge admission.
Scary stuff. Plus Bloomberg reported yesterday that Apple is ramping up its push into original podcasts by seeking an executive and to buy shows, which means they want in the killing open podcasting spree as well. :(Cory Doctorow's thoughts on Spotify (and repordely Apple's) plan to kill podcasting